Thinking of designing a new logo?

Here are a few quick suggestions that you need to consider if you are thinking about creating a logo for your business.

1. Keep it simple:

A logo should be simple and easy to recognise. Avoid using too many colours or complicated graphics.

2. Make it unique:

A logo should be unique and distinct from those of other businesses in the same industry. Avoid copying or using elements that are too similar to those in other logos.

3. Use appropriate fonts:

Choose fonts that are legible and appropriate for the industry or brand image you are trying to create.
 A font can influence they image you project of your business. What kind of image to you want to project? Traditional, modern, budget, professional, friendly?

4. Consider the colour scheme:

Choose a colour scheme that is appropriate for your industry and reflects the image you want to project.
 Research the colours your competitors use. Not all colours work together.

5. Make it scalable:

A logo should look good and be legible at all sizes, from small business cards to large signage.
 This is why we design all our logos using Adobe Illustrator so that they are vector logos which can be saved in relevant file formats for any use.

6. Test it out:

Before finalising your logo, test it out by showing it to a few people and get their feedback.

If you are not experienced in design, you may want to consider hiring a professional logo designer to create a logo for your business. They will be able to create a unique and effective logo that meets your specific needs and branding goals.

If you are on a budget you might be tempted to use a few online logo makers. If you do, make sure that you own the copyright of your logo and that you are supplied all the relevant file formats. We regularly need to redraw logos for companies that have not been given the correct files.

If you found this article useful, feel free to get in touch with us.